Stream Posts is a powerful tool for communicating with your team members. Here are some ways to engage with your team through Stream Posts effectively:
- You can keep your message simple, but deep in meaning.
Communicate to them your strategy briefly. By doing this, you’re going to establish your strategy’s relevance with your team in a way that makes them care more about their development and growth in SFI. It should be at the core of all of your communications, a simple and inspiring message that is easy to relate to and understand. Strategy-specific messages linked to common purpose become tools to help your team members connect their day-to-day efforts.
- Not all messages are created equal. They need to be prioritized and sequenced based on their purpose. Think of the upcoming changes in 2016 the new Team Leader qualification added; you can re-emphasize this to your team with your post briefly and provide a short description of measures you’re going to take. This may spark their interest and would likely ask you for more. You can then expand on this topic on your weekly support message. Consider using a Share/Reinforce/Inspire framework when delivering your messages weekly, monthly and annually.
- Share important information to your team.
You can post important links resources that relate to marketing SFI such as live networking events, chambers of commerce sites, etc. You can even post threads links from the Forum that could help them in their training and support.
- Inspire your team.
Send inspiring messages to your team with their accomplishments. Whether you’re looking to build optimism, change focus, instill curiosity, or prepare them for future decisions, you’ll have more impact if you stir some emotion and create a lasting memory.
- Reinforce.
Most often you’ll have to repeat the message in order to increase understanding instill belief and lead to true change overtime. You might have developed an excellent strategy in marketing your SFI business but if it’s not communicated effectively, it is good for nothing. Write a few catchy words about it on the Stream Posts and direct them to your Leadership page for more.
These reinforcing messages need to come in a variety of tactics to be more effective. Ultimately, they serve to immerse your team in important content and give them the knowledge to confidently connect to your strategy.
- Recognize individuals in your team who consistently contribute growth to your organization such as sponsoring new affiliates every month, maintaining EA status, moving up to the next rank, etc.
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